45% of marketers and communications professionals use event management as a tactic to increase engagement.
48% of people have interacted with companies or institutions on at least one social media network.
59% of people who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
The power of content
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
Leveraging automation has seen conversion rates as high as 50%.
Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.
Video is no longer an “up-and-coming” marketing tactic. Video is here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Including video on a landing page can increase conversion rates by 80%. Or that 92% of mobile video consumers share videos with others?